Lead-Driven Social Media Marketing

My immediate priority is to turn Facebook and Instagram into steady, trackable lead sources for my business. The assignment is entirely marketing-focused: create, run, and refine paid social campaigns that bring in qualified prospects, not just likes or follows. Here’s what the finished job needs to cover: • Strategy & audience research that pinpoints who is most likely to convert. • Compelling ad creative and copy sized correctly for both Facebook and Instagram placements. • Full campaign build inside Meta Business Suite/Ads Manager, with pixel and event tracking configured so every lead is captured. • Ongoing optimisation—budget shifts, A/B tests, retargeting setups—until lead cost hits agreed targets. • Clear weekly reporting that shows spend, impressions, CPL, and next-step recommendations. I’ll supply brand guidelines and access to existing assets; you’ll handle the rest through to delivery of a healthy lead pipeline. As this is for a newly launched marketing firm with no revenue yet, the focus will be on keeping costs as low as possible while ensuring effective results.