Google Ads Lead Generation Trial

I’m opening my Google Ads account to a specialist who can prove—over a three-month trial—that they can turn clicks into real sales and enquiries. The single, measurable goal is to generate leads or purchases; brand lift and traffic are nice side-effects, but conversions come first. The offer centres on a very specific audience: home owners who are also cat owners. You’ll be expected to translate that niche into tightly themed campaigns, persuasive ad copy, and landing-page suggestions that speak directly to this segment. Here’s what I’ll be watching: • Proper account structure from day one. • Thoughtful keyword research and negative keyword hygiene. • Conversion tracking set up correctly in Google Ads & Google Analytics. • Continuous optimisation—bids, ads, extensions—backed by clear reasoning. • Concise weekly reports highlighting spend, CPL/CPA, and the next action you’ll take. Show me your relevant experience working with conversion-driven campaigns and explain, briefly, how you would approach the first 90 days. If your results justify it, the engagement will extend beyond the trial.