Lead generate, WooCommerce SEO & Google Ads Optimisation

SEO, Google Ads & E-commerce Specialist – Refurbished Laptop Business: We are looking for an experienced **SEO + Google Ads + E-commerce specialist** to help us grow our refurbished laptop business over the next **30 days**, with the possibility of continuing long-term based on performance. We have an **existing website hosted on Hostinger** with an established domain and existing Google/SEO traffic. We are upgrading the website to a new, modern version with **e-commerce functionality for selling refurbished laptops**. The migration must be handled carefully to ensure that we **do not lose existing SEO rankings, indexed pages, backlinks, or organic traffic**. ### 1. Website Migration & SEO Protection * Take a complete backup of the existing website before migration. * Deploy the new website on the same domain. * Preserve existing URLs wherever possible. * Create proper **301 redirects** where URLs need to change. * Preserve SEO metadata, page structure, important content and backlinks. * Check Google Search Console after migration. * Identify and fix 404 errors, broken links and indexing issues. * Ensure there is minimal/no SEO traffic loss during the migration. ### 2. E-commerce Integration We want to introduce an e-commerce section for **refurbished laptops**. Tasks may include: * Product categories and filters * Product pages * Pricing and product information * Enquiry / purchase functionality * Checkout and payment integration * Product SEO optimization * Google Merchant Center / Shopping integration where appropriate ### 3. Organic SEO Growth Develop and implement a practical SEO strategy focused on increasing **qualified organic traffic and leads/sales**. Work should include: * Keyword research * Competitor analysis * On-page SEO * Technical SEO * Local SEO where relevant * Internal linking * Schema/structured data * Image optimization * Content optimization * Search Console analysis * Backlink strategy * High-quality backlink building * Monthly/weekly SEO improvements ### 4. Content Marketing We also need ongoing content creation to support SEO and brand growth. This may include: * Website blog articles * SEO-focused landing pages * Product-related content * Social media posts * Short-form video content ideas/scripts * Educational content about refurbished laptops * Content for Facebook, Instagram, YouTube and other relevant platforms The content should be **useful, original, SEO-friendly and focused on generating customers**, not just producing content for the sake of publishing. ### 5. Google Ads – Paid Lead Generation We also want to start/improve **Google Ads campaigns** for paid traffic. Tasks include: ## First 30-Day Plan We expect the freelancer to create a clear **30-day action plan**, approximately covering: * Website/SEO audit * Existing traffic and keyword analysis * Backup and migration planning * Google Ads account/campaign audit * Competitor research * New website migration * SEO preservation and redirects * Technical SEO fixes * E-commerce setup * Search Console/indexing checks * Launch/improve Google Ads * Publish SEO content * Social media content * Backlink strategy * On-page SEO improvements * Analyze Google Ads performance * Optimize campaigns * Review organic traffic and rankings * Fix technical SEO issues * Continue content and backlink activities * Prepare the next 30-day growth plan ## Ideal Freelancer We are looking for someone who has **hands-on experience**, not someone who only provides an SEO report. You should have experience with: * Google Ads * SEO * Google Search Console * GA4 * E-commerce SEO * WordPress/WooCommerce or similar platforms * Website migration * 301 redirects * Technical SEO * Content marketing * Link building * Google Merchant Center * Conversion tracking Experience with **electronics, laptops, computers or refurbished products** is a plus. ## Important Please explain in your proposal: 1. How you would migrate the existing website without losing SEO rankings. 2. Your approach for the first 30 days. 3. Your Google Ads strategy. 4. Your SEO/content strategy. 5. How you build backlinks safely. 6. Examples of similar projects you have worked on. 7. Expected deliverables for the first 30 days. We are interested in building a **long-term relationship** with the right freelancer if the first 30 days produce good results.