Shopify Rebrand: Grunge Brush

I’m refreshing the original GRUNGE BRUSH® brand on Shopify and want the store to look as cutting-edge as the product it launched 30 years ago. The brief is simple: give me a modern, sleek storefront that instantly separates the authentic brush from the wave of inferior replicas. Two brushes several variations. Store structure • Three shopper pathways: Motorcycle, Bicycle, and a password-protected Dealer portal offering identical items at wholesale rates. • Core public pages: a dynamic Home page and high-converting Product pages for each brush kit and accessory. Storytelling & feature emphasis The heart of the site will lean on being the original chain cleaning brush since 1995 with proprietary brush block technology allowing for removable, replaceable and interchangeable brush blocks. I’ll supply raw photos and existing video; you’ll turn them into interactive modules, short looping clips, or subtle animations that keep visitors scrolling. Search & social traction I need search-first architecture, clean URL strategy, and keyword-rich copy that still sounds human. Schema markup, on-page technical tweaks, and a launch-ready content plan are all part of the ask. Once live, coordinated social posts and ad-ready creatives should funnel traffic from Instagram, Facebook, and TikTok straight to grungebrush.com. I would like ongoing social media consultation at an hourly rate. And it’s ok to just focus on Shopify site first and foremost. I already hold the Shopify subscription and can upload assets the moment you signal. Bring any recommended apps or Liquid tweaks to the table, and outline milestones so we can roll out motorcycle, bicycle, then dealer sections in rapid succession.