PriceMatch App Advertising Strategy

About the product PriceMatch is a free app (Android + web). You add something you already bought at Best Buy, Costco, Target, Walmart, or Amazon. We watch the price. If it drops while the store still allows a price adjustment, we alert you so you can ask for the difference back. Most people never notice these drops, and stores don't tell you. What I need Short animated ads for paid social and YouTube that make a stranger understand the idea in the first three seconds and want to install. Deliverables 1 × 30s master explainer (the full story) 3 × 15s ads, each with a different opening hook (not three edits of the same video) 2 × 6s bumpers Each delivered in 9:16 vertical; the 30s master also in 1:1 and 16:9 Burned-in captions and a separate .srt file One version with voiceover and one music-only version Editable source files (After Effects project or equivalent) with fonts and assets, so I can make future cutdowns What I provide App screen recordings, logo and icon files, colors and fonts, and a written list of approved claims (below). Real product UI must be used — no invented screens. Claims rules — please read, this is not negotiable The product deals with money and named retailers, so advertising accuracy matters legally. You may say: Costco.com: price adjustment within 30 days Target: 14 days, on Target's own price Best Buy: 15 days (60 for paid members) Amazon and Walmart: no published policy — only ever describe as "some stores may refund as a goodwill gesture" You may not: Use any retailer's logo, brand colors, storefront, or a lookalike Say or imply "guaranteed," "never pay full price," "claim what you're owed," "we get your money back," or "we file the claim for you" (the user asks the store themselves) Invent savings figures, reviews, or testimonials Imply any partnership or affiliation with a retailer Use childlike characters, music, or styling — the audience is adults 18+ Where stores are named on screen, include: "Not affiliated with Best Buy, Costco, Target, Walmart or Amazon." Suggested story for the 30s master (you're welcome to pitch better) Someone buys something. Happy. Two weeks later the same item is cheaper. They never find out. PriceMatch is watching. Alert arrives: the price dropped, and the store's window is still open. They ask the store. They get the difference back. "Free. Add your first purchase in under a minute." Store badge + URL. Technical Delivery: H.264 MP4, 1080p minimum, plus ProRes for the master Designed to work with the sound off — most people won't hear it Text large enough to read on a phone; safe margins for platform UI Rights Work-for-hire. Full ownership of all final files and source files transfers to me on final payment. Any music, stock, or fonts must be commercially licensed for paid advertising, with the license documentation handed over. Do not use anything you can't license to me. Timeline and budget 10 days Script + storyboard/animatic First animated master Final delivery of all cutdowns and source files How I'll choose Shortlisted candidates get a small paid test: one 6s bumper or a 10-second animatic. I award the full package from that.