First 100 Customers Strategy

About Us

We are an early-stage, premium Ayurveda & personal wellness brand based in India, preparing for our initial market entry. Our vision is clear, and we are now focused on reaching our first milestone: acquiring our first 100 high-intent customers through a disciplined, lean, and relationship-driven approach. We are not looking for high-budget paid ads or broad social media campaigns. Instead, we want to design and test practical acquisition funnels across both high-touch B2B and direct consumer channels.

The Role

We are looking for a commercial, hands-on Go-to-Market Strategist to build an actionable customer-acquisition roadmap and actively guide early outreach experiments. Key Deliverables: Channel Architecture: Identify and prioritize lean acquisition channels across B2B (corporate wellness, gifting, premium institutional spaces) and D2C (curated communities, high-intent circles). Relationship & Introduction Strategy: Design routes for warm introductions, strategic partnerships, and targeted outreach instead of relying solely on cold funnels. Strategic Sampling & Experience Design: Build a structured framework for product experiences/sampling that drives conversion, referral, and credibility rather than passive giveaways. Unit Economics & Margin Discipline: Align customer acquisition tactics with sustainable margins, contribution, and repeat potential. 30–60 Day Execution Roadmap: Establish clear, weekly milestones to test, measure, discard inefficient channels, and double down on what converts.

Who We Are

Looking For Proven track record building early traction for premium D2C, B2B, wellness, or lifestyle brands. Strong commercial instincts—comfortable balancing brand credibility with CAC, unit economics, and pipeline health. High strategic clarity paired with the willingness to roll up your sleeves for execution alongside the founding team. Deep familiarity with premium lifestyle, founder, executive, or niche community ecosystems in India. To Apply Please skip the generic template cover letter. Along with your background or portfolio, briefly answer: How would you approach getting the first 50–100 customers for a premium wellness brand before allocating significant budget to paid advertising? What is a specific example of an early-stage brand where you helped design or execute the initial customer acquisition engine? How do you design product sampling or early trial experiences so they reliably convert into paying customers or referrals? What would your focus areas look like during the first 14 days of engagement? We are looking to begin with a focused strategy and initial pilot phase, with scope to expand into an ongoing partnership based on traction.