EdTech Student Lead Generation

I’m ready to ramp up enrolments for my EdTech platform and need help turning interested students into solid, trackable leads. Your two main channels will be Facebook social media campaigns and follow-up email marketing. On Facebook, you’ll plan, build, and optimise ads that speak directly to learners—using interest and look-alike targeting, A/B creative tests, and native lead forms where appropriate. Once those names hit the list, you’ll segment them and craft a concise drip sequence that warms them up until they book a demo or complete enrolment. Familiarity with Facebook Ads Manager, Meta Pixel tracking, and a popular email tool like Mailchimp or HubSpot will be essential. Deliverables: • 1–2 Facebook and Google ad campaigns launched, with weekly performance reports (CPL, CTR, conversions) • A short, automated email nurture sequence (3–5 touches) connected to the lead source • Clear documentation of audiences, creative, and results so I can replicate or scale after the internship If you’re organised, data-minded, and excited about helping students discover new learning opportunities, let’s talk.