Brand Identity & E-Commerce Site

I’m building Forever Flower Co. into a premium flower-gift destination and need a designer who can translate “modern yet timeless” into every touchpoint—from the logo through to a mobile-first Shopify storefront. Here’s the vision: a minimal, elegant identity that feels fresh today and still relevant years from now. You’ll craft the core brand system (logo, refined typography palette, packaging concepts) and then roll that aesthetic seamlessly into a fully functioning Shopify site. The store must support user account creation, advanced product filtering, and an integrated blog so we can share care tips and stories behind each arrangement. I like to work collaboratively: we’ll review each stage, lock in approved decisions, and keep the brand language consistent. Good communication is crucial; I expect timely updates, openness to feedback, and proactive creative advice on best practices for luxury e-commerce. Deliverables • Logo suite and brand guidelines • Typography hierarchy and usage rules • Packaging design ready for print • Responsive Shopify theme customised to our brand, complete with account, filter, and blog functionality • Handover of editable source files and brief documentation for future updates If you’re skilled in branding, packaging, and Shopify design and enjoy building long-term brands—not just one-off assets—I’d love to hear how you’d approach Forever Flower Co.