Meta Ads Traffic Campaign

My main objective is to drive qualified traffic from Meta platforms straight to my website. I need a specialist who can plan, launch, and continuously optimise campaigns on Facebook and Instagram, making full use of Meta Ads Manager, the Meta pixel, and standard best-practice targeting techniques. The job begins with reviewing my current funnel and audience insights, then building a campaign structure that can scale: ad sets segmented by objective, creative variations for testing, and clear UTM tracking so results feed cleanly into Google Analytics. I’ll supply brand guidelines and any existing creative assets; you’ll advise what’s missing and help refine copy or visuals to hit performance benchmarks. Deliverables I expect: • Turn-key campaign setup in Meta Ads Manager (Facebook + Instagram) • Pixel and event tracking verified on the site • A/B tests for creative, placement, and audience until traffic cost stabilises • Weekly performance summary highlighting CPC, CTR, and landing-page bounce rate with actionable next steps If you have a proven track record of lowering cost-per-click while scaling traffic, let’s talk timing and milestones so we can launch quickly and keep the momentum going.