Comprehensive SEO for Therapy Website

I run a WordPress site for a marriage counsellor / psychologist and I’m ready to push its visibility well beyond the usual search results. I need a specialist who can handle the entire spectrum of SEO—on-page, off-page, local, and technical—so we rank prominently on Google AND surface as a top-cited source inside AI answer engines such as ChatGPT, Gemini and Perplexity. Here’s what the work involves: • On-page refinement: research and place the most valuable therapy-related keywords, craft compelling meta titles and descriptions, refresh existing articles, and create new, authoritative content that targets the questions couples and individuals actually ask. • Technical tune-up: audit Core Web Vitals, improve load times, tighten internal linking, clean up broken links, and implement structured data (FAQ and LocalBusiness schema) to help both search engines and AI scrapers understand our pages. • Local SEO focus: optimise the Google Business Profile, build consistent NAP citations, and earn location-based reviews so we dominate local map packs for counselling services. • Off-page authority: secure high-quality backlinks from relevant psychology, wellness and local directories, plus craft guest posts on respected mental-health blogs. • AI answer engine visibility: monitor how our pages are being cited in ChatGPT, Gemini and Perplexity answers, then adjust content structure and topical depth to win more “source of truth” mentions. Acceptance criteria – Primary therapy keywords rank on page 1 of Google within agreed timeframe – Site appears as a cited source inside at least two of the three target AI engines for core counselling queries – Google Business Profile enters the top 3 in local pack for “marriage counsellor” + country – Clear month-by-month reporting on traffic, rankings, backlinks and AI citations If you have a proven track record in healthcare or psychology SEO and know how to influence AI-powered search outputs, I’m ready to get started.