Head of Marketing for VEKYAA Egypt

Founding Head of Marketing (Egypt BASED CANDIDATES ONLY.) About VEKYAA VEKYAA is a startup Egyptian technology company preparing to launch a new C2C marketplace platform.

The Role

VEKYAA is seeking an exceptional Founding Head of Marketing to work directly alongside the founder in planning and executing the company’s launch in Egypt. You will lead the development of VEKYAA’s marketing strategy, brand positioning, user-acquisition campaigns, on-ground activations, partnerships, and long-term growth vision. Your immediate responsibility will be to create and execute a complete launch plan over the next three months. This is not a traditional corporate marketing position. We are looking for a hands-on builder who can develop high-level strategy and personally drive its execution. You must be comfortable moving between creative direction, market research, field operations, digital campaigns, analytics, partnerships, and team leadership. The ideal candidate understands the Egyptian market at a deep cultural and commercial level and knows how to turn a new consumer product into a brand people recognize, trust, and actively use. Key Responsibilities: * Shape VEKYAA’s brand positioning, voice, messaging, storytelling, and public identity. * Develop a brand that feels recognizable, credible, and culturally relevant to Egyptian consumers. * Turn VEKYAA’s product features into clear and compelling reasons for people to use the platform. * Lead the creation of campaign concepts across social media, advertising, events, public relations, and physical marketing materials. * Maintain consistency across every customer touchpoint. * Develop original campaigns that feel native to Egypt rather than copied from international brands. * Balance short-term acquisition goals with the long-term value and reputation of the brand. On-Ground Campaigns * Design and oversee university activations, community events, pop-ups, street campaigns, seller-acquisition initiatives, and neighborhood launches. * Identify high-potential activation locations across Cairo, including New Cairo, Sheikh Zayed, Zamalek, Maadi, and other relevant areas. * Recruit, train, organize, and evaluate student ambassadors and field marketing teams. * Create scripts, incentives, quotas, reporting systems, and performance standards for field representatives. * Establish systems that ensure on-ground campaigns generate genuine users, quality listings, and measurable activity. * Personally visit campaigns, observe customer behavior, and improve execution based on real-world results. * Build partnerships with universities, businesses, communities, events, and organizations that can support the launch. Growth and User Acquisition * Develop cost-effective strategies for acquiring credible sellers, quality listings, and active buyers. * Create referral programs, incentive structures, creator campaigns, partnerships, and community-led growth initiatives. * Plan and manage paid digital campaigns while maintaining disciplined control over spending. * Develop retention and re-engagement strategies that encourage users to return and remain active. * Identify opportunities for guerrilla marketing, organic growth, earned media, and culturally relevant campaigns. * Continuously test messaging, creative concepts, offers, audiences, and acquisition channels. * Build repeatable acquisition systems that can scale beyond the initial launch. Egyptian Market Intelligence * Maintain a detailed understanding of Egyptian consumer behavior, language, humor, digital habits, purchasing patterns, and trust barriers. * Study competitors and identify opportunities for VEKYAA to establish a distinctive market position. * Conduct customer interviews, surveys, field research, and campaign experiments. * Monitor cultural trends and conversations that may create opportunities or reputational risks. * Use research and customer feedback to make clear strategic recommendations. * Recognize the differences between customer segments and neighborhoods rather than treating Egypt as one uniform audience. Performance and Leadership * Establish launch KPIs, campaign budgets, reporting processes, and weekly performance reviews. * Track metrics such as customer-acquisition cost, verified registrations, listing volume, listing quality, activation, engagement, retention, and marketplace activity. * Present clear weekly reports explaining results, spending, challenges, insights, and next actions. * Select and manage agencies, freelancers, creators, production teams, ambassadors, and marketing vendors. * Hold internal and external contributors accountable for deadlines, quality, and performance. * Help recruit and build VEKYAA’s future marketing team as the company grows. * Take ownership of outcomes—not only ideas, presentations, or plans. What We Are Looking For * Strong experience in marketing strategy, growth, brand building, consumer acquisition, or product launches. * Demonstrated success launching or growing a consumer-facing product, mobile application, technology platform, marketplace, or Egyptian brand. * Deep, practical knowledge of the Egyptian market and its different customer segments. * Experience combining digital marketing with physical, on-ground campaigns. * Strong knowledge of performance marketing, social media, partnerships, community building, public relations, and customer acquisition. * Ability to convert ideas into detailed plans, timelines, budgets, responsibilities, and measurable targets. * Strong analytical judgment and the ability to make decisions using data and customer feedback. * Experience managing agencies, freelancers, ambassadors, field teams, or creative partners. * Excellent communication, negotiation, presentation, and leadership skills. * Professional proficiency in Arabic and English, with a strong understanding of Egyptian Arabic and local communication styles. * Willingness to remain actively involved in execution and regularly work in the field. * Ab