Strategic Branding & Packaging Partnership

REQUEST FOR PROPOSAL (RFP) Strategic Branding & Packaging Design Partnership Issued By: Aditya Enterprises Growth Centre, BIADA, Maranga, Purnia, Bihar – 854301 Makhana Processing | Private Labeling | OEM | Contract Manufacturing --- Invitation Dear Sir/Madam, Greetings from Aditya Enterprises. We are pleased to invite your organization to submit a proposal for becoming our Strategic Branding & Packaging Design Partner. Aditya Enterprises is engaged in Makhana Processing, Private Labeling, OEM Manufacturing, and Contract Manufacturing. We work with startups, D2C brands, institutional buyers, wholesalers, retailers, exporters, and established food businesses across India and international markets. Unlike conventional manufacturing companies, we provide complete end-to-end support to our customers—from product planning and branding to packaging, manufacturing, and market launch. As our customer portfolio continues to expand, we are seeking a long-term professional partner who can support us in delivering world-class branding and packaging solutions. --- About Our Business Our manufacturing model supports customers ranging from first-time entrepreneurs to established FMCG companies. We offer: - Private Label Manufacturing - OEM Manufacturing - Contract Manufacturing - Product Development - Packaging Solutions - Export Support - Brand Launch Assistance Our customized packaging services begin from a minimum order quantity of just 150 units (80 g pouch/jar, including customized packaging) and extend to large-scale commercial production. This allows startups and emerging brands to launch professionally without investing in high inventory. --- What We Are Looking For We are not looking for a graphic designer. We are looking for a professional branding partner who understands business, consumer behaviour, packaging strategy, and commercial success. The ideal partner should be capable of converting a business idea into a successful market-ready brand. Before beginning any design work, we expect you to understand: - The customer's business model - Target audience - Product category - Brand positioning - Pricing strategy - Sales channel - Market competition - Packaging objectives - Retail or export market - Production feasibility - Printing limitations - Customer's budget - Future expansion plans Every recommendation should be based on business strategy rather than personal design preferences. --- Scope of Services The selected partner should be able to provide: Brand Strategy - Brand Discovery - Market Research - Competitor Analysis - Brand Positioning - Consumer Research - Brand Architecture Brand Identity - Logo Design - Trademark-conscious Logo Development - Brand Guidelines - Typography - Colour System - Visual Identity Packaging Design - Flexible Pouch Design - Jar Label Design - Carton Design - Shipping Carton Artwork - Packaging Variants - Packaging Adaptations Product Presentation - 3D Product Mockups - Hero Product Renders - Lifestyle Product Images - Amazon Listing Images - Flipkart Listing Images - E-commerce Infographics Marketing Collateral - Brochures - Catalogues - Company Profile - Social Media Creatives - Roll-up Standee - Exhibition Graphics - Stall Design - Vehicle Branding - Event Branding - Outdoor Advertising --- Technical Deliverables For every project, the following files must be provided: - Editable Adobe Illustrator (.AI) - Editable Adobe Photoshop (.PSD) - Vector Files (.EPS/.SVG) - Print Ready PDF - High Resolution PNG - High Resolution JPEG Print Production Standards All artwork shall be supplied: - In CMYK colour mode - Minimum 300 DPI resolution - With bleed and crop marks - Print-ready for commercial production - Without requiring any further technical corrections All editable source files shall become part of the final project handover. --- Proposal Submission Requirements Kindly include the following information in your proposal: Company Profile - Company/Firm Name - Year of Establishment - Office Address - Website - GST Details (if applicable) - Company Registration Details Team Information Please share: - Total Team Size - Organization Structure - Creative Director - Brand Strategists - Packaging Designers - Graphic Designers - 3D Artists - Client Servicing Team - Project Managers Qualifications For key team members, provide: - Educational Qualification - Experience - Industry Expertise - Software Proficiency - Years of Experience Infrastructure Please provide information regarding: - Office Infrastructure - Design Software - Hardware - Monthly Capacity - Average Delivery Timeline - Internal Quality Control Process --- Outsourcing Policy Transparency is one of our core values. Please clearly disclose: - Whether all work is completed in-house. - Whether any work is outsourced. - Which services are outsourced. - Your outsourcing process. - Quality control mechanism. - Confidentiality process for outsourced work. Failure to disclose outsourcing arrangements may result in immediate termination of the partnership. --- Commercial Proposal Since Aditya Enterprises continuously works with multiple brands and generates recurring design requirements, we request: - Your standard pricing - Bulk project pricing - Long-term partnership pricing - Revision policy - Average delivery timelines - Payment terms Our objective is to establish a mutually beneficial long-term relationship rather than engage in one-time projects. --- Confidentiality & Partnership Terms The selected partner will be required to sign: 1. Non-Disclosure Agreement (NDA) 2. Strategic Branding & Design Collaboration Agreement The selected partner shall agree to: - Maintain complete confidentiality of all client information. - Keep pricing, business strategies, product information, and artwork strictly confidential. - Not contact any client introduced by Aditya Enterprises directly. - Route all client communication through Aditya Enterprises. - Use only approved company templates and communication formats. - Not