Orthognathic Surgery Site Redesign

I run a specialist orthognathic surgery practice and our current website no longer reflects the quality of care we provide. I need a full creative overhaul that sharpens the visual identity, streamlines the navigation, and noticeably improves load speed on both desktop and mobile. Core objectives • Refresh the look and feel so it conveys clinical expertise and approachability. • Refactor the front-end code for faster performance and stronger Core Web Vitals. • Reorganise content to guide visitors smoothly from information-seeking to consultation enquiry. • Ensure the new design is fully responsive and SEO-ready. The existing copy will remain largely intact, but I’m open to your suggestions for better hierarchy and on-page optimisation. If the build allows, I’d also like the flexibility to bolt on features such as a before-and-after gallery, verified patient testimonials, or an online booking module in future phases. Deliverables 1. Two to three high-fidelity design concepts (desktop & mobile). 2. Final approved design developed into a standards-compliant, CMS-editable site. 3. On-page SEO basics: semantic headings, alt text, meta descriptions. 4. Post-launch performance report and a quick-start style guide for future updates. Short project timeline: draft visuals in one week, development in the next two, and a final week for testing and tweaks. Please share relevant medical or healthcare site samples and outline the tools or frameworks you prefer to use so we can align early.