Concept Development for Yousri Brand

I’m at the very beginning of shaping a new venture called “Yousri” and need fresh, professional insight to crystallise the big idea behind it. My immediate objective is to walk away with a clear, memorable concept I can later grow into visuals, messaging, and launch plans. Here’s what I’m looking for: • A concise concept statement that captures Yousri’s vision, mission, target audience, and key value proposition. • A mood-board (5–7 carefully curated reference images) that illustrates the desired look and feel. • Up to three naming or tagline suggestions, if you see an opportunity to strengthen the brand story. I’m open to exploring whether the concept ultimately serves e-commerce, branding, or a broader marketing campaign—the focus right now is landing on the most compelling direction. If you’re comfortable guiding very early-stage projects and can translate abstract goals into clear creative strategy, I’d love to hear about your process and see samples of similar work.