Meta Ads Specialist for Workshop Bookings

Performance Marketing Freelancer Brief — Aparna Designs We are looking for a performance marketer with experience in service-based businesses, experiences, events, workshops or local businesses to help drive actual bookings, not just reach or followers. About the project Aparna Designs has recently launched a range of creative workshops and social experiences listed on platforms such as BookMyShow and District. We want to build awareness and generate consistent paid bookings through Meta Ads. Primary Goal: Generate qualified customers and bookings for our workshops. What we need: Develop a Meta Ads strategy for our workshops Identify the right target audiences based on each experience Create campaign structures for different workshops/experiences Run and optimise Instagram & Facebook ads Test different creatives, hooks, audiences and messaging Drive traffic to the relevant BookMyShow/District booking pages Track key metrics such as CTR, CPC, landing/listing visits and cost per booking Continuously optimise based on performance Provide a simple performance report with key learnings and recommendations Important: We are not looking for a social media manager or someone focused primarily on followers/engagement. The focus is performance and conversions. Ideal Freelancer: Proven experience with service-based businesses Experience running Meta Ads for events, workshops, experiences, activities, F&B, entertainment or local businesses is a strong plus Understands conversion-focused advertising Can work with a relatively small initial ad budget and optimise efficiently Comfortable testing and learning rather than simply running one campaign Can clearly explain what is working, what isn't and why Initial engagement: We would like to start with a short trial/test period before committing to a longer engagement. Please share: Examples of service-based businesses you have marketed Previous Meta Ads results/case studies Your approach to generating bookings/leads Your monthly/short-term fee Whether your fee includes campaign setup and optimisation or is separate Budget: We are looking for an individual freelancer rather than an agency, with a reasonable fee suitable for an initial test. Ad spend will be separate.