Reshape SEO Strategy for ApexTestPrep.com

PROJECT OVERVIEW Apex Test Prep's Search Console data reveals critical technical issues, content gaps, and lost domain authority. This comprehensive SEO engagement addresses both onsite (technical & content) and offsite (backlink) factors to recover lost search visibility and establish sustainable organic growth. Website: apextestprep.com Current Status: • HTTP/HTTPS split causing 15 clicks to be split between two indexing properties • 18% drop in impressions over 28 days (down to 1.46K) • Traffic concentrated on homepage and /about page (generic, low-intent) • Limited rich snippet presence despite opportunity for FAQs, ratings, and structured data • Weak offsite profile (insufficient backlinks from high-authority education/test prep sites)