Klaviyo Specialist for Wine Retailer's Automation

Klaviyo Expert – Email Marketing & Automation for Premium Wine Retailer We are an Australian premium and fine-wine retailer, The World of Wine, and are looking for an experienced Klaviyo specialist to help us build and optimise our email marketing strategy. We are not simply looking for someone to create a few basic automated flows. We want someone who can review our current setup and build a strong long-term Klaviyo foundation focused on customer retention, repeat purchases, segmentation and customer lifetime value. Our brand sells premium, fine and collectible wines, so the quality and positioning of our emails is extremely important. We want our communication to feel sophisticated, knowledgeable and premium rather than overly promotional or discount-driven. Scope of work will include: -Audit our existing Klaviyo account, integration, tracking and email deliverability -Review our customer data and recommend an overall Klaviyo strategy -Create and optimise key automated flows, including: -Welcome Series -Abandoned Cart -Browse Abandonment -Post-Purchase -Customer Winback -VIP / High-Value Customer -Review / Feedback -Back-in-Stock and other relevant flows -Develop useful customer segments based on purchase behaviour, order value, engagement, wine interests and customer lifetime value -Create professional, mobile-responsive email templates consistent with our brand -Create reusable campaign templates for new arrivals, cellar releases, producer features, vintage reports and special offers -Review and improve email signup forms / list growth strategy -Review flow timing, frequency and exclusions to prevent customers receiving too many emails -Recommend additional Klaviyo opportunities that we may not currently be using Our website is The World of Wine. We would like someone who can explain why they recommend a particular strategy rather than simply installing standard Klaviyo templates. Thanks