Freelance Digital Marketing Specialist (B2B Industrial Marketing) Needed

We are seeking an experienced Digital Marketing Specialist (5+ years) to support our digital marketing campaigns, lead generation initiatives, and content marketing activities.

About Us

Global leader in engineering and manufacturing solutions - B2B environment - Serving industrial customers across multiple sectors - Focus on lead generation, customer engagement, and digital growth Key Responsibilities - Execute, and optimize digital marketing campaigns - Develop content marketing programs targeting engineers, technical buyers, and industrial customers - Improve website visibility through SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization) - Manage and optimize paid campaigns (SEM) - Create and repurpose content for websites, social media, email marketing, and landing pages - Support lead generation and lead nurturing activities through marketing automation - Analyze campaign performance and provide recommendations for improvement - Build dashboards and reports to track campaign effectiveness, traffic, engagement, and conversions - Collaborate with internal marketing and product teams across the customer journey and lead funnel Platforms & Tools Experience with most of the following is required: - HubSpot - Sprout Social - Adobe Experience Manager (AEM) - Adobe Express / Canva - Adobe Illustrator - CapCut - Google Analytics - Looker Studio - Microsoft Office - Microsoft 365 Copilot Required Skills & Experience - Minimum 5 years of digital marketing experience - Proven experience in B2B marketing - Strong understanding of: - - SEO - - GEO - - AEO - - SEM - Content Marketing - Lead Generation - Marketing Automation - Experience creating content for technical and engineering audiences - Strong copywriting and communication skills - Basic to intermediate graphic design skills - Experience managing customer journeys and lead funnels - Strong analytical and reporting capabilities Preferred Qualifications - Experience in industrial manufacturing, engineering, automation, vacuum technology, or related sectors (Experience marketing to engineers, plant managers, maintenance teams, OEMs, or manufacturing customers is strongly preferred.) - Experience with AI-powered marketing tools and content creation - Experience working with multinational organizations To Apply Please provide: - Portfolio of relevant campaigns - Examples of content created - SEO/SEM case studies - Metrics achieved (traffic growth, lead generation, conversion improvements, etc.) - Hourly/day rate and availability