SEO, Google Ads & AI Search Specialist – De Dietrich Australia

We are looking for an experienced SEO, Google Ads & AI Search (GEO/AEO) specialist to improve the digital search performance of De Dietrich Australia, a premium kitchen appliance brand. Kindly read through the ATTACHED BRIEF FIRST. The scope includes: Google Ads audit, restructuring and ongoing optimisation Keyword strategy across branded, non-branded, product/category, showroom/local, appliance package and competitor searches SEO and organic search optimisation Off-page SEO, quality backlinks and digital PR Google Business Profile and local SEO optimisation GA4, Search Console and conversion tracking Tracking enquiries, calls and showroom bookings AI/GEO visibility across ChatGPT, Gemini, Claude, Perplexity and Copilot Competitor and search visibility monitoring Recommendations for schema, FAQs, comparison and search-focused content Monthly performance reporting/dashboard Our business is primarily retailer and showroom-led rather than direct e-commerce, so the focus should be on qualified enquiries, calls, showroom visits and retailer-driven conversions. We already have a comprehensive audit covering 65 website issues, 116 search terms, 24 search clusters and 34 SEO/AEO/GEO findings, which will be provided to the selected freelancer. We are looking for someone who can execute and manage the strategy, not simply conduct another audit. Experience with premium/luxury brands or high-consideration products would be preferred.