Facebook & Instagram Content Strategy

I’m ready to hand over the reins of my Facebook and Instagram channels to a marketer who can turn them into consistent brand-building machines. The mission is simple: create and distribute content that makes people remember us. Here’s what I need you to take care of from day one: • A 30-day content calendar tailored to Facebook and Instagram, balancing blog-style captions, short-form videos/Reels, and eye-catching infographics. • All copywriting, visual design, and basic video editing, delivered in platform-ready formats. • Suggested posting schedule and optimal hashtags to maximise organic reach and conversations. • Clear performance benchmarks for brand awareness (e.g., reach, impressions, engagement rate) and a concise weekly report so I can see progress at a glance. You’re free to use your preferred stack—Canva, Adobe, CapCut, Later, Hootsuite, or anything else—as long as the final posts are polished and align with our existing tone. I’ll supply brand guidelines, logos, and any raw assets you need. If you have a knack for storytelling, a proven eye for scroll-stopping visuals, and can turn analytics into actionable tweaks, let’s talk timelines and next steps.