Facebook & Instagram Brand Awareness Content

My priority is to raise brand awareness by filling our Facebook and Instagram feeds—and our owned channels—with meaningful, share-worthy content. I will provide the core product information and any existing brand assets; you turn that into a cohesive storytelling stream that runs across: • Weekly social media posts for Facebook and Instagram, complete with scroll-stopping captions and image or short-form video concepts • Two blog posts per month that dig deeper into the same themes and link back to social conversations • A concise email newsletter that curates the month’s highlights and drives traffic back to our site and socials Content should follow a clear voice guide (friendly, authoritative, action-oriented) and be optimized for platform best practices—hashtags, alt text, headline structure, and light SEO on the blogs. I’ll rely on you to draft a rolling content calendar, prep the assets in editable format, and suggest optimal posting times. Tools such as Canva, Adobe Express, WordPress, Meta Business Suite, Buffer, or Mailchimp are all acceptable; just keep the workflow smooth and collaborative. I’ll sign off on each item before it goes live. Success is measured by consistent publishing, visual cohesion, and month-over-month growth in impressions, reach, and engagement on Facebook and Instagram.