Social Listening and Lead Generation Specialist

We’re launching Waylo, a learner-driver app helping parents and learners build better real-world driving experience between professional lessons. I’m looking for a freelancer to create a repeatable lead-generation/social-listening process that identifies people publicly showing intent around learning to drive across Australia, New Zealand, UK, Ireland, Canada and USA. Examples: Looking for a driving instructor or driving lessons Parent helping a son/daughter learn to drive Driving test or road test coming up Asking for learner-driver advice Recently got a learner permit/licence Worried about whether their child is ready to drive alone I want you to identify relevant conversations across Reddit, Facebook groups, forums, TikTok, Instagram, YouTube and other public communities, using appropriate social-listening or monitoring tools.

The role

may include: Recommending and setting up monitoring tools Building keyword/search lists by country Finding relevant public conversations daily Recording leads/opportunities by country, location and intent Suggesting appropriate, non-spammy ways for Waylo to engage Potentially managing engagement/outreach Reporting which channels generate registrations This is not a scraping/spam project and we do not want private personal information. Please tell me: How you would approach it Which tools/platforms you would use How many relevant opportunities you think you could find per week Whether you can also handle engagement Your proposed cost for an initial 2–4 week test Experience in social listening, intent monitoring, lead generation or community-based growth is preferred.