Instagram Sales & Ads Management

I run a service-based business and I want Instagram to be a direct revenue channel rather than just a showcase. I’m looking for someone who can take full ownership of the account—planning posts, refining the visual style, writing captions that persuade, and above all building campaigns that turn scrollers into paying clients. My priority is sales, so every piece of content and every boosted post has to move followers toward booking or purchasing a service. You’ll handle day-to-day management but, crucially, you will also create the ad content itself—static, carousel or short-form video—and you should be comfortable testing different creatives inside Meta Ads Manager. If you have your own preferred design tools (Photoshop, Canva, Figma, etc.) that’s fine as long as the final assets stay on-brand. Please work with clear metrics: cost-per-lead, click-through rate, and actual conversion data pulled from Instagram Insights or my CRM. I’d like a concise weekly report so we can adjust quickly. Deliverables • 30-day content calendar aligned to sales goals • Full suite of ad creatives (copy + visuals) for each campaign phase • Weekly performance summary with actionable next steps I’m ready to start as soon as I find the right fit. Let me know your experience managing service-based accounts and share a result you’re proud of.