Social Media Manager (Instagram + Pinterest) for a US Etsy Clothing Brand | Remote | ₹5,000–7,000/month

About us

Naivelour is a growing Etsy clothing brand selling designed apparel to US customers. We're building our Instagram presence from scratch and want a creative, data-driven person to grow it with us. Trial period: 60–90 days, with the possibility of a long-term role and a pay increase based on results. Your responsibilities Content creation Create Reels and images for our published Etsy products using Kittl (kittl.com). We'll share a Loom walkthrough if you're new to it. Repost content from creators we collaborate with (with their permission). Posting and scheduling Schedule posts through Meta Business Suite. Batch-scheduling ahead of time (e.g., on Sundays) is fine. Start with regular posting, then move to daily posting once we've had 10–20 successful posts. Test different posting times and days to find what works for our US audience. Run trial Reels to test hooks, formats and audio. Post our products on Pinterest as well (a big plus). Copy Write captions, hashtags and tags using AI tools (ChatGPT or Claude, which we'll provide). Growth and engagement Reply to comments and DMs, and engage with accounts in our niche daily. Once we reach 200 followers, suggest which posts to boost 1–2 days a week. The boost budget is managed by the owner. Influencer outreach Find and message at least 10 US micro-creators per week (2K–10K followers) for barter collaborations, using our approved message and offer. Track outreach, replies and posted content in a shared sheet. Reporting Send a short weekly update covering followers, reach, top-performing posts, outreach status and next week's plan.

Requirements

Strong social media and digital marketing skills, especially Instagram growth and Reels. Comfortable analyzing Instagram Insights and turning the data into decisions. Experience with a clothing or fashion brand is a plus but not required. Willing to learn Kittl quickly. Confident reaching out to creators and handling collaborations professionally. Good written English, since our audience is in the US. Reliable and consistent. Showing up every week matters more than perfection. Budget: ₹5,000–7,000 per month, depending on experience. To apply, please send: Links to 2–3 Instagram accounts or Reels you've grown or created. One idea for a Reel for a cozy knitwear or apparel brand, in 2–3 lines. Your weekly availability. Applications without these won't be reviewed.