Revamp Google Ads for Conversions

I have two distinct customer groups—business clients and retail shoppers—and right now Google Ads plus Google Analytics are muddling the results. B2B revenue keeps showing up in conversions that should belong to my consumer campaigns, so I’m flying blind on true performance. Here’s what I need: • Repair conversion tracking so B2B and B2C actions are reported separately inside GA4 and Google Ads, with proper tags, goals and audiences. • Restructure campaigns around the specific products I actually want to promote, tightening the funnel with refined location, device and demographic targeting. • Refresh keyword lists, match types and negatives to cut wasted spend. • Draft concise, persuasive ad copy and creatives that speak differently to businesses and end users. • Hand off a short playbook outlining the new account architecture, the key metrics to watch and the first-month optimisation schedule. Acceptance criteria: after implementation, each audience has its own conversion column in both platforms; Quality Score averages improve or ad spend is re-allocated; I can clearly see product-level ROAS within 30 days. You’ll have full access to Google Ads, GA4 and Tag Manager as soon as we kick off, and I’m happy to answer product-specific questions along the way. Fyi i use shopify