WarmCo Social Media Content & Ads Guru

**Freelancer required: WarmCo content creation + Meta ads management** I’m looking for an experienced freelancer to create professional content for my brand, WarmCo, and set up and manage a Facebook and Instagram advertising campaign. Website: **www.warmco.co.nz** WarmCo is a New Zealand owned heated apparel brand, currently selling a premium black heated hoodie to NZ customers. I want someone who can handle both the creative work and campaign management, with a clear focus on generating genuine customer purchases. **About the project** Previous campaigns have generated traffic but very few genuine sales. I need someone who can review the existing results, identify what needs improving, and develop a practical campaign with clear testing and reporting. Please flag any website or tracking issues that could affect results before recommending further ad spend. **1. Content creation** Create an initial content pack for one month, including: - 12 Facebook and Instagram posts, with finished graphics and captions. - Three distinct advertising concepts, each with two creative variations. - Ad headlines, primary text and calls to action. - Feed versions at 1080 × 1350 and suitable Story/Reel versions at 1080 × 1920. - Editable source files and final exports. The content should include a balanced mix of lifestyle situations, product benefits, how the hoodie works, genuine customer reviews and common buying questions. Each advertising concept should test a different reason to buy, rather than simply changing colours or layouts. I can provide mobile phone product photos, existing assets, packaging photos and genuine customer reviews. Please explain what additional material you would need from me. If you propose video, explain how you would produce it using the available material. **Creative style and accuracy** Please use the website as the starting point for the brand style. Content should feel warm, premium, practical and believable, with natural wording suited to Kiwi customers. AI models are acceptable if they look realistic and the hoodie is accurately represented. The actual product must remain correct, including: - Black pullover hoodie. - White WarmCo logo on the wearer’s right chest. - Small square power button on the wearer’s left chest. - Accurate shape, fabric appearance and product details. No fake reviews, invented testimonials, exaggerated heating effects or unsupported claims. Please confirm current pricing, offers and product information with me before using them. Relevant situations include sports sidelines, early morning walks, school runs, boating and everyday outdoor life. Please consider the current NZ season when developing the campaign. **2. Meta campaign setup and management** For an initial 30-day engagement: - Review existing campaign performance and explain what you would change. - Check purchase tracking and flag any issues, including Pixel and Conversions API setup. - Propose a simple campaign structure, NZ audience approach and creative testing plan. - Recommend an advertising budget and explain how it will be allocated. - Set up the approved campaign in my Meta ad account. - Monitor performance and optimise within agreed limits. - Provide a short weekly report and a final recommendation on what to continue, change or stop. Reports should include spend, clicks, landing-page views, adds to cart, checkouts, purchases and cost per purchase where available. Explain attribution limitations and exclude known internal or test orders when assessing genuine customer sales. **Approvals and ownership** All content, the initial campaign and the advertising budget require my approval before publishing or launching. Budget increases and major campaign changes also require approval. Routine optimisation permissions can be agreed at the start. My business must retain ownership of the ad account, campaign data and final creative files. Access will be provided through Meta’s business access tools. **Please include in your proposal** - Examples of ecommerce content and Meta campaigns you have personally managed. - Your approach to improving a small NZ brand with limited sales data. - A separate price for content creation and 30 days of campaign management. - Any additional costs, including software, stock assets or video production. - Your recommended ad spend, separate from your fee. - Your turnaround time, availability and included revision rounds. - Confirmation that editable files and commercial usage rights are included. I’m looking for honest advice, strong creative work and clear communication. Please avoid guaranteed-sales promises and explain how you would measure progress.