Mobile App Brand Awareness Boost

I’m getting ready to release a new mobile app and want to build a buzz on Facebook and Instagram before, during, and just after launch. The single-minded objective is brand awareness: I need people seeing the name, recognising the logo, and talking about the app so that download intent is high the moment we hit the stores. Here is what I’m looking for from you: • A concise social strategy tailored to Facebook and Instagram that maps out key campaign phases (teaser, launch day, post-launch momentum) and suggests the right mix of organic and paid tactics. • A 4-to-6-week content calendar packed with short videos, Reels, Stories, eye-catching images or memes, and occasional informative posts or carousel articles that highlight the app’s main features and benefits. • All copy, captions, and hashtag sets for each post, written in a clear, on-brand voice. • Ready-to-publish creatives (1080×1080, 1080×1920 and any other recommended sizes) delivered in editable source files. • Weekly performance snapshots pulled from Meta Business Suite/Ads Manager so we can adjust quickly. Acceptance criteria – Content matches the agreed calendar and formats. – Visuals adhere to our brand palette and typography (I’ll share guidelines). – Metrics report shows reach, impressions and engagement for every post. – All files transferred in organised folders before the final milestone is released. If you’ve previously grown awareness for new apps or tech products on Facebook and Instagram, I’d love to see a couple of examples when you respond.