Meta Ads Specialist for D2C Wellness Brand

# Meta Ads Expert Required – Nutra & Wellness D2C Brand We are looking for an experienced **Meta Ads / Facebook Ads Specialist** who has proven experience scaling **Nutra, Wellness, Supplements, Beauty & Health D2C brands**. ### About the Project We are building and scaling a D2C wellness brand and need a performance-focused Meta Ads expert who can manage campaigns from **strategy → testing → optimization → scaling**. ### Key Responsibilities * Create and manage Facebook & Instagram (Meta) ad campaigns * Develop a complete Meta Ads strategy for Nutra/Wellness products * Campaign setup, audience research and segmentation * Creative testing: UGC, AI videos, static images, testimonials, hooks, etc. * Test different angles, offers and landing pages * Optimize **CPA, ROAS, CTR, CVR and overall profitability** * Scale winning campaigns while controlling CAC * Retarget website visitors, ATC and previous customers * Analyze Meta Pixel/CAPI and conversion tracking * Prepare weekly performance reports and actionable insights * Identify winning products, creatives and audiences ### Must Have Experience **Mandatory:** * Proven experience with **Nutra / Wellness / Supplement D2C brands** * Experience running Meta Ads in India * Strong understanding of Meta Ads Manager * Experience scaling campaigns with meaningful budgets * Strong knowledge of **CPA, ROAS, CAC, AOV, LTV, CTR and CVR** * Experience with Meta Pixel + Conversion API * Ability to work with creative teams and provide clear creative briefs ### Preferred Experience Experience with brands similar to: * PLIX * OZiva * Wellbeing Nutrition * HealthKart * MuscleBlaze * Other successful D2C wellness/nutra brands ### What We Expect We are not looking for someone who only knows how to "boost posts." We need a **performance marketer who understands the Nutra/W wellness customer journey and can build a scalable acquisition system.** ### To Apply, Please Share: 1. Your total Meta Ads experience 2. Nutra/Wellness brands you have worked with 3. Monthly ad budgets you have managed 4. Best ROAS/CPA results achieved 5. 2–3 case studies or screenshots of previous campaigns 6. Your approach to scaling a Nutra D2C brand 7. Your monthly fee / expected salary 8. Availability and working hours **Bonus:** Please share examples of successful Meta campaigns where you took a Nutra/Wellness product from testing to profitable scaling. We are looking for a **long-term performance marketing partner**, not a short-term freelancer.