Classic Text Logo Design

I’ve just launched a new company and need a classic, text-only logo that instantly feels friendly rather than stiff or corporate. If you have a solid track record in logo design and understand how visual choices influence how people think about a brand, you’re exactly who I’m after. The job is straightforward: craft a timeless word-mark that balances elegance with approachability. Clean lines, thoughtful typography, and subtle personality are key—no icons or extra graphics, just lettering that stands on its own. I’m open to seeing a couple of font directions before we refine the final artwork together. Please work in vector (Adobe Illustrator or similar) so the file scales perfectly across print and digital uses. Deliverables: • Primary logo in AI, EPS, SVG, PDF, PNG (transparent) • One stacked and one horizontal layout • Black, white, and full-colour versions • A short style note explaining font choice and colour logic If this brief matches your wheelhouse, let’s talk timing and get started right away.