E-Commerce Venture Digital Marketing Evaluation

I am currently evaluating digital marketing agencies for a new e-commerce venture that is in the pre-launch/early-stage phase. At this stage, I would like to understand your capabilities, approach and commercials without sharing detailed business/product information. I can provide the business category and detailed information during the discussion/after initial evaluation. Please share a proposal/quotation covering the following: 1. Digital Marketing Strategy Initial market and audience research Customer segmentation and persona development Competitor analysis Go-to-market digital strategy Customer acquisition funnel Channel strategy and launch plan 2. Performance Marketing Meta Ads (Instagram/Facebook) Google Ads Google Shopping, if applicable Retargeting campaigns Lead-generation and conversion campaigns Campaign optimization and scaling 3. Organic & Content Marketing Social media strategy Content calendar Reels/short-form video strategy SEO strategy Blog/content strategy Influencer/creator marketing strategy 4. E-commerce Marketing Website conversion optimization (CRO) Landing-page strategy Customer journey/funnel optimization Abandoned-cart strategy Email marketing WhatsApp marketing/automation Customer retention and repeat-purchase strategy 5. Analytics & Tracking Google Analytics 4 Google Search Console Meta Pixel/Conversions API Google Ads conversion tracking Campaign attribution Monthly performance dashboard 6. Pre-launch Support Please also provide your recommended activities for the 30–60 days before launch, including audience building, lead/waitlist generation and market validation campaigns. 7. Campaign Management Please specify: Number of campaigns included Number of creatives included Number of revisions Platforms covered Frequency of optimization Reporting frequency Dedicated account manager/team 8. Commercials Please provide a detailed breakup of: One-time strategy/setup fee Monthly retainer Performance marketing management fee Creative/content charges Video/Reels production charges Influencer marketing management fee SEO charges Email/WhatsApp marketing charges Any technology/software charges GST and other applicable charges Please separately mention your professional fees and the recommended advertising/media budget. I would like to keep the agency fee and actual advertising spend clearly separated. 9. Expected Initial Budget Options Please provide recommended plans for: Starter: ₹50,000/month media budget Growth: ₹1,00,000/month media budget Scale: ₹3,00,000/month media budget For each option, please indicate the expected agency fee, deliverables and recommended channel mix. 10. Experience Please share: Relevant e-commerce projects Similar startup/pre-launch experience Case studies Typical CAC/ROAS benchmarks achieved in relevant categories, where you can disclose them Client references, if available At this stage, I am primarily looking to compare agencies based on their strategic approach, deliverables, team structure and commercials. Please send the proposal in a structured format with scope, deliverables, timelines and pricing clearly separated.