Social Media Brand Growth Campaign

I need a hands-on specialist to own both the organic and paid sides of my Facebook, Instagram, and TikTok presence. The core objective is clear: build brand awareness and steadily grow authentic followers, while every ad click ultimately pushes shoppers to complete their purchase on my website. Here’s what the work looks like day to day: develop a cohesive content calendar, design scroll-stopping posts and Reels, schedule them with correct hashtags, and engage with comments and DMs so the accounts feel alive. In parallel, you will set up and optimise targeted campaigns in Meta Ads Manager and TikTok Ads, wiring each ad to the right pixel events so we can trace performance from impression to checkout. Continuous A/B testing, audience refinement, and creative refreshes are expected; I’m not after “set-and-forget” ads. Deliverables • Monthly content calendar with captions, visuals, and posting dates • Weekly ad creative (static, video, or carousel) plus copy variations • Optimised campaign structure with clear objectives, budgets, and target audiences • Bi-weekly performance report covering reach, follower growth, CPC, CTR, and on-site conversions • Recommendations for the next sprint based on data insights Acceptance criteria 1. Net follower gain on each platform every month 2. Consistent growth in reach and video views for brand awareness 3. Traffic campaigns maintain acceptable CPC while directing users to my online store 4. Reports delivered on schedule with actionable insights If you have a track record of turning social feeds into vibrant communities and paid ads into measurable website revenue, let’s talk.