Meta Ads Media Buyer for Digital Course Sales Funnel

We run a digital [client]-product brand selling an online course and software system through a direct checkout funnel — including core offer, order bumps, and upsells. Our growth is 100% paid traffic, and we need an experienced Meta Ads media buyer to take ownership of and scale our cold-traffic Purchase campaigns. This is a hands-on role where you'll be actively managing, optimizing, and scaling campaigns — not just setting them up and walking away. If you have a proven track record of profitably scaling Meta ad campaigns for digital products or [client]-product funnels, we want to hear from you.

Requirements

- Proven experience running Meta (Facebook/Instagram) Ads for digital [client]-products, online courses, or direct-response funnels - Strong understanding of cold-traffic Purchase campaign strategy and optimization - Experience managing and scaling ad spend while maintaining or improving ROAS - Skilled in audience research, creative testing, and campaign structure best practices - Familiarity with direct checkout funnels (order bumps, upsells, downsells) - Ability to analyze performance data and make data-driven decisions quickly - Experience with Meta Business Manager, Ads Manager, and pixel/conversion event setup - Strong communication skills and ability to provide regular performance updates Deliverables: - Audit of existing Meta Ads campaigns and funnel tracking setup - Ongoing campaign management, optimization, and scaling - Regular performance reports with insights and recommendations - Creative testing frameworks and audience segmentation strategies - Clear documentation of campaign structure and decisions made This is an ongoing, hourly engagement with the expectation of consistent weekly involvement as we grow ad spend and scale results. About the project: We are an established digital product brand with a working funnel and existing campaign data — we're looking for a skilled media buyer to take performance to the next level through strategic scaling and optimization.