Google GA4 & Meta Ads specialist

we need an expert who can own three tightly connected areas: Google Ads • Build new search, shopping, and performance-max campaigns from scratch, structure them logically, and write compelling ad copy that wins auctions in competitive US/UK niches. • Optimise existing campaigns daily/weekly—bids, audiences, negative keywords, and creative tests—with a clear eye on ROAS and CPA targets. • Provide concise performance analysis inside Google Ads and in Looker Studio dashboards so clients can see progress at a glance. GA4 • Set up or tidy the GA4 property for each account, including enhanced measurement, custom event tracking (via Google Tag Manager when needed), and user-ID where applicable. • Map conversions back to Google Ads and Meta so optimisation loops stay intact. • Deliver monthly reporting that highlights revenue attribution, cohort behaviour, and funnel drop-offs, all exportable to Google Sheets. Meta Ads & Pixel • Configure, audit, or repair the Meta pixel (and CAPI where appropriate) so every purchase, lead or micro-conversion is captured accurately. • Build and scale Meta campaigns that complement the Google strategy, using broad, look-alike, and retargeting audiences. • Analyse creative and placement performance, then recommend test plans for the next sprint. Acceptance criteria • All tracking fires correctly in real-time diagnostics and matches platform conversions within ±5 %. • Campaigns launch on schedule with naming conventions we’ll share, pass policy review, and hit agreed KPIs during the first optimisation cycle. • A short loom or written summary accompanies each major change so stakeholders stay in the loop. Tools in play: Google Ads Editor, Tag Manager,, Meta Business Manager, Events Manager, and any scripting or automation you typically deploy. If you’ve steered similar US/UK accounts and can jump straight in, let’s talk start dates and milestones.