Meta Ads Campaign for High-Profit Gifts

I’m ready to scale Royalstuffs by turning Meta into a steady sales engine. The single, clear objective is more purchases on our Shopify site, not just traffic or messaging. To make the fastest impact, we’ll begin with our highest-margin SKUs—items that shoppers often choose as gifts. Here’s what I need from you: • Research-driven audience building that pinpoints gift buyers—think look-alike lists from past purchasers, stacked with detailed interest/behavior layers that flag “gifting” intent. • A complete funnel of Facebook and Instagram ads—static, carousel, Reels—paired with concise copy that highlights gifting value while keeping the AOV high. • Pixel and Conversions API verification so every sale is captured for optimization. • Ongoing testing of creatives, placements, and bidding until we hit our target ROAS, with clear reports each week. Acceptance criteria: • Campaign launches within seven days of project start. • First-week metrics show at least 2X account-level ROAS improvement over my current benchmark. • All creatives and audiences delivered back to me in an organized folder for future use. If you have proven Meta e-commerce wins—especially in the gift or premium product space—let’s talk.