NGO Crowdfunding Setup & Management + Ads

We are looking for an experienced freelancer who can help us set up, launch, and manage a crowdfunding campaign for an NGO, with a strong focus on digital marketing and paid ads. What you’ll be responsible for: Identify and recommend suitable crowdfunding platforms for our NGO Set up and optimize the crowdfunding campaign Help structure the campaign story, donation appeal, goals and messaging Suggest the right content/assets required for the campaign Plan and run Meta (Facebook & Instagram) ads if required google ads Set up targeting, audiences, campaigns and retargeting Monitor ad performance and optimize campaigns regularly Track donations, leads and campaign ROI Provide regular performance updates and actionable insights Help improve the campaign based on performance We’re looking for someone who: Has previous experience with NGO/non-profit crowdfunding Has hands-on experience running Meta Ads for fundraising/donations Understands how to build trust and emotional connection without making the campaign feel overly promotional Can work independently and take ownership of the campaign Can share examples/case studies of previous crowdfunding or fundraising campaigns Please share: Your relevant experience Examples of crowdfunding/fundraising campaigns you've worked on Platforms you have experience with Previous Meta Ads results, if available Your expected fee — one-time setup + monthly management / campaign-based Estimated timeline to launch Preference: Someone who has actually managed successful fundraising campaigns for NGOs/non-profits, rather than only general digital marketing experience. Engagement: Freelance / Project-based, with potential for ongoing work.