B2B SaaS LinkedIn Content

Our SaaS platform is ready to grow its LinkedIn footprint so industry professionals discover, follow, and talk about us. Brand awareness sits at the heart of this effort: every post, video, or webinar must strengthen recognition of our name and our expertise. What I need is a clear, data-backed content framework that turns our company page and key team profiles into daily touch-points for the market. Long-form articles and shorter blog-style posts will make up the core of the feed, while periodic live or pre-recorded webinars add the human voice that keeps engagement high. Thoughtful use of LinkedIn’s native publishing tools, newsletter feature, and event pages should tie it all together. Please include in your approach: • An audit of our existing presence with quick-win recommendations • A three-month editorial calendar outlining articles, post formats, and webinar topics • Draft copy and creative direction for the first month (headlines, hooks, and CTAs) • A simple performance dashboard built from LinkedIn Analytics, highlighting impressions, follower growth, and engagement trends Acceptance criteria: the calendar delivered on schedule, branded assets aligned to our visual guidelines, and baseline metrics recorded for future comparison. If you have experience amplifying B2B SaaS voices on LinkedIn and can demonstrate measurable reach among industry professionals, your strategy will fit perfectly.