AEO & GEO Lead Campaign

Our children’s enrichment programmes are expanding across Malaysia and we are looking to scale lead generation through a data-driven AEO (App Event Optimisation) and precise GEO targeting strategy on Facebook and Instagram. Social media is already our primary acquisition channel; now I need a specialist who can turn that presence into a predictable flow of qualified enquiries. You will recommend the ideal mix of video and image ads, set up the audiences, optimise for in-platform lead forms or landing-page conversions, and forecast performance before the first ringgit is spent. I am particularly interested in your estimated media spend, any platform fees you foresee, and—most importantly—the number of leads you expect to deliver at each spend level. Please detail: • A breakdown of monthly ad spend and the conversion funnel you will build • Projected cost-per-lead ranges and total leads per month, supported by benchmarks or past campaign data • The optimisation schedule you will follow to refine both AEO and GEO segments over time If you have run similar education campaigns in Malaysia, share those results; otherwise, tell us how you would quickly reach that level of insight. We will review proposals based on clarity of projections, realistic CPL targets, and a step-by-step plan we can track against measurable milestones.