UI UX Designer required

I need an experienced human-led UI/UX designer (strictly no AI-generated layouts or assets) to overhaul an existing e-commerce website. The current product works, but the visual language feels dated and the buying flow is longer than it should be. My goal is to boost conversions and make the shopping journey effortless on both desktop and mobile. Here’s what I’d like from you: • A fresh, conversion-focused visual direction that still respects our brand palette and typography. • Refined information architecture and user flows that shorten the path from first visit to checkout. • Interactive wireframes and high-fidelity mockups delivered in Figma (or Sketch/Adobe XD if you prefer) for every key screen—home, category, product detail, cart, checkout, and account dashboard. • A lightweight design system (color, typography, spacing, reusable components) so our dev team can implement efficiently. • Responsive breakpoints and accessibility considerations baked in. I’ll share the current site, analytics highlights, and user feedback once we start so you can pinpoint friction points. Collaborate with me on two rounds of refinements; final sign-off files should be neatly organized and ready for hand-off to development. If you thrive on data-driven design, understand e-commerce best practices, and craft everything by hand, I’m ready to get started.