Group Analysis & Insight Director

The Role

.. The Group Insight & Analysis Director is a new senior leadership role created as part of Soho House's Commercial Finance transformation, established to sit at the forefront of AI-enabled applications within Commercial Finance.

The role

establishes a dedicated, specialist insight and analytics capability, moving Commercial Finance away from transactional reporting and towards forward-looking, AI-enabled insight that drives trade performance and shapes decisions across Membership, Food & Beverage, Rooms, Health & Wellbeing and strategic space planning. This is a value- and growth-oriented role. The Director will drive trade initiatives through forward-looking insight, and will own and manage key, critical projects across the business — including pricing, cost management and other growth plans — supporting initiatives such as labour scheduling projects and trade-driving programmes. Through a constant cadence of daily and weekly insight, the Director will hold the business to account for performance, ensuring decisions are grounded in evidence and focused on value creation.

The role

also supports both Operational FP&A and Group FP&A with budgeting and forecasting, providing the site-level insight needed for operational execution. Leading a dedicated team of senior insight and analytics professionals, the Director will work in close partnership with the Digital and Data Science teams — including our data scientist(s) — to embed AI-enabled analytics, automation and advanced data modelling into how Soho House understands its Members and drives commercial performance.

The role

is instrumental in shaping data architecture and insight capability in collaboration with Digital, rather than duplicating it within Finance. Key Responsibilities.. Trade Performance, Growth & Value Creation Drive trade-driving initiatives across the business, providing forward-looking insight that identifies and unlocks commercial value and growth opportunities. Own and manage key, critical cross-business projects — including pricing, cost management and other growth plans — ensuring insight-led, value-oriented decision-making. Support operational and commercial projects such as labour scheduling initiatives and trade-driving programmes, providing analytical rigour and commercial challenge. Conduct rigorous trend analysis and forward-looking insight across trade and commercial performance, working hand-in-hand with strategic operators and business leaders to generate clear recommendations and identify areas for improvement. Own a constant cadence of daily and weekly performance insight, holding the business to account for delivery against trade and commercial performance targets. FP&A Partnering & Site Insight Support Group FP&A with budgeting and forecasting, providing site and business-level insight that strengthens the accuracy and quality of the Group Budget & Forecast and R&O process. Support Operational FP&A with budgeting and forecasting, providing detailed site insight to inform trade and operational planning. Own site-level insight for operational execution, ensuring analysis translates into practical, actionable recommendations that support delivery on the ground. Commercial Insight & Analytics Lead dedicated, specialist insight and analysis across Membership (Houses, Soho One, CWH and Friends), providing forward-looking recommendations at site, regional and Group level. Own commercial analysis of Food & Beverage performance, including menu engineering, pricing strategy and gross margin mix. Lead pricing, optimisation and analytics for Rooms, supporting revenue management and yield decisions across the House portfolio. Provide dedicated insight and analysis to the Health & Wellbeing business, informing performance and growth decisions. Strategic Projects & Insight Reporting Lead financial and commercial analysis for Strategic Projects, including space planning, to support long-term portfolio decisions. Own Group Insight Reporting, ensuring senior stakeholders and the C-Suite receive clear, forward-looking analysis rather than retrospective reporting. AI-Enabled Analytics & Data Partnership Sit at the forefront of AI-enabled applications within Commercial Finance, identifying, piloting and scaling new AI tools and technologies ahead of wider adoption across the business. Partner closely with the Digital and Data Science teams — including working directly with our data scientist(s) — to shape data architecture, advanced analytics and AI-enabled insight capability across the business. Champion the use of AI and automation to eliminate manual analysis, accelerate insight generation and deepen the quality and speed of commercial recommendations. Lead the development of AI-enabled, self-service dashboards and analytics tools that give operational and commercial leaders faster, more consistent access to insight. Ensure Commercial Finance shapes data architecture and insight capability in true partnership with Digital and Data Science, rather than recreating capability within Finance. Strategic & Cross-Functional Leadership Act as key business partner to Digital, Procurement and the C-Suite, representing Insight & Analysis in Trade, Membership and Communications forums. Lead and develop a dedicated team of senior insight and analytics professionals, building specialist capability across core business areas. Represent Insight & Analysis in senior leadership and governance forums, championing a decision-led, insight-driven culture across the business. Key Skills & Experience.. Extensive experience in senior insight, analytics or commercial finance leadership roles within complex, multi-site consumer or hospitality businesses. Proven track record driving trade performance through forward-looking insight, with experience managing critical, cross-functional growth projects such as pricing, cost management and labour scheduling. Exp