Associate Director, Data Engineering, UK

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 3743 - Associate Director, Data Engineering, UK Role Summary and Impact DTA is WPP’s global data products and technology arm. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising. We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world. About WPP Media

BI & Data Management As the central hub for BI and data engineering, our team of 30+ specialists is responsible for the integrity, flow, and accessibility of data across the entire WPP Media ecosystem. By bridging technical data engineering with advanced BI reporting, we provide the robust foundation that powers WPP Media’s platform and drives growth at scale. As Associate Director, Engineering you

will be joining the

BI & Data Management

division of WPP Media’s Data, Technology and Analytics team. This role involves

leading

client projects

and overseeing the strategic development of solutions

that aggregate diverse data sources into a single, unified view.

You will act as a subject matter expert and strategic for our Measure data platform – a unified system for data connection, ingestion, transformation, and reporting – built on a robust technology stack including Adverity, GCP, and PowerBI.

You will be responsible for the strategic design and delivery of robust, scalable data engineering solutions that power critical insights and analytics for our diverse client base. You will

be responsible for

establishing

best practices, quality assurance processes and

ways of working

that ensure the reporting solutions we deliver are consistently

accurate

and meeting the needs of our clients.

Your

core focus will be on partnering with our clients to deeply understand their strategic

objectives

and challenges. You will also

be responsible for

fostering a high-performing and collaborative team culture between your direct report, the WPP 650 BI team, and the wider business.

Key Responsibilities In partnership with others in the BI & DM team , design, build, and implement robust data engineering solutions and data pipelines, high standards for data quality, reliability, and performance. Serve as senior technical liaison and strategic partner to

planning teams, client stakeholders, and cross-functional departments,

translating

business specifications into precise technical requirements for implementation.

Design and

enforce robust validation and auditing

processes

to ensure the highest levels of data integrity, consistency, and reliability across all platforms.

Oversee the development and maintenance of

data pipelines and data models to power

dashboarding solutions

delivered via the Measure platform,

taking ownership of advanced data model design, dashboard deployment strategies, innovation, and change management.

Lead initiatives to

identify, evaluate, and integrate new data sources and technologies

to enhance the Measure platform's capabilities and drive continuous improvement.

Mentor and guide your direct reports on

BI best practices, advanced data modeling, Power BI development, data governance, and effective client engagement.

Skills and Experience At

WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace

WPP &

WPP Media’s

shared

core

values: Essential Experience in designing, architecting, and implementing complex data integration strategies, transforming disparate datasets into unified, high-value data models for advanced analytics and visualization.

Extensive experience with cloud data platforms, specifically Google Cloud Platform (GCP) services. High proficiency in SQL for data manipulation, transformation, and analysis, with an emphasis on optimization and best practices. Demonstrated experience in designing, building, and maintaining complex and scalable data pipelines (ETL/ELT). Experience with data transformation tools like dbt. Experience working with data ingestion tools like Adverity. Deep understanding and practical application of data modeling techniques. Extensive experience working with digital marketing, media campaign data, ad serving technologies, and/or web analytics data, with the ability to guide a team in this domain. Excellent communication, interpersonal, and stakeholder management skills. Strong strategic thinking, project management, and problem-solving abilities, with a focus on delivering impactful, high-quality solutions. Desirable: Experience working with dashboarding tools (PowerBi preferred) Proficiency in a scripting language like Python. Exposure to CI/CD practices for data pipelines. Experience with project managemen