Senior Product Manager - Membership (f/m/d)

Senior Product Manager - Membership & MyAccount (f/m/d) Location: Lille or Paris, France Domain: Omnicommerce & Customer — Loyalty & Account Experience About Decathlon & The Omnicommerce Domain Decathlon is accelerating its digital transformation with the mission of becoming the sports digital platform that allows customers to discover our universe through local, sport-centered, and omnichannel experiences. Our Mission: Bring people together through sport to make wellbeing accessible for all. By joining this scope, you will work within the Omnicommerce & Customer Unit. Our mission is to leverage cutting-edge technology to build trusted, seamless, and deeply personalized relationships at scale. We design the platforms that connect our members to the entire Decathlon ecosystem—online, on mobile, and in our physical stores worldwide. Join the Membership & MyAccount Squad Reporting to the Membership Group Product Manager, you will take end-to-end ownership of the

Membership & MyAccount Product Team across our 3 front platforms: Responsive Web, iOS, and Android. You will lead a multi-disciplinary team alongside a dedicated Engineering Manager, Software Engineers (Web, iOS, Android), Product Designers, Data Analysts, and Product Marketing Managers (PMM), while partnering closely with central sports teams and local Country Loyalty leaders. Product Vision: Empowering enduring customer relationships through a frictionless, rewarding, and deeply personalized omnichannel membership journey. The Mission: Transition our membership product from a historical "Run" maintenance state into a high-tempo value delivery engine. You will drive identified omnichannel transactions, member lifetime value, and profile enrichment.

Responsibilities

Product Vision & Strategy Define Vision & Roadmap: Own and drive the end-to-end product vision, strategy, and outcome-based roadmap for Membership and MyAccount across Web, iOS, and Android. Accelerate Transformation: Drive the operational shift from run-mode maintenance to a high-velocity feature delivery model, turning the membership space into a core business growth lever. "Build vs. Buy" Leadership Strategic Alignment: Bridge central business objectives with local country requirements, establishing a unified global membership experience while accommodating local market nuances.

Discovery & Experimentation Continuous Discovery: Uncover high-impact member friction points through quantitative analytics, regular user interviews, usability testing, and benchmark studies. UX/UI Simplification: Partner with Design and Research to streamline complex account features, rewards catalogs, and loyalty point visibility into intuitive, engaging cross-platform interfaces. Experimentation Framework: Establish continuous A/B testing and multivariate testing processes to validate hypotheses on member engagement, opt-in mechanics, and reward redemption.

Delivery & Technical Alignment Agile Product Delivery: Steer sprint cycles and backlog prioritization in tight synergy with the Engineering Lead, Mobile Engineers, and Web Developers. Backlog Execution: Write precise Epics, User Stories, and robust acceptance criteria; anticipate cross-squad dependencies and ensure smooth release management. Cross-Journey Integration: Collaborate with Core E-Commerce teams (Cart, Checkout, PDP) and In-Store Cashtill teams to seamlessly embed member identification, instant rewards, and profile perks across all purchasing journeys. Go-to-Market Orchestration: Synchronize feature releases with Product Marketing Managers (PMM) and local digital teams, orchestrating simultaneous rollouts across Web and App Stores (iOS / Android).

Data & Performance Define & Monitor KPIs: Own and steer North Star and operational metrics: Adoption & Identification: Total Active Members, Profile Completion Rate (PCR), and Omnichannel Identified Transactions. Loyalty Economics: Points Issued vs. Redeemed, Burn Rate, Member Lifetime Value (LTV), and Reward Engagement Rate. Data-Driven Arbitrations: Ground roadmap prioritization in rigorous analytics, sunsetting obsolete features and scaling initiatives with proven incremental business impact.

Product Mindset & Culture Excellence & Advocacy: Act as the global ambassador for membership and account experience standards across Decathlon's international tech and business communities. Collaborative Culture: Foster an autonomous, high-trust engineering culture grounded in psychological safety, shared accountability, and customer obsession.

Profile Experience: 5+ years of Product Management experience leading consumer-facing (B2C) digital products, customer portals, account spaces, or loyalty ecosystems at scale. Multi-Platform Mastery: Proven track record in orchestrating feature delivery across both Responsive Web and Native Mobile Apps (iOS & Android) , with solid understanding of mobile app release cycles and store guidelines. Domain & E-Commerce Acumen: Deep understanding of omnichannel e-commerce dynamics, conversion funnel optimization, customer retention mechanics, and loyalty economics. Product Methodology: Complete mastery of modern discovery and delivery frameworks (Dual-Track Agile, Scrum/Kanban, customer interview techniques, A/B testing, Build vs. Buy assessments). Stakeholder Management: Exceptional interpersonal skills with demonstrated success navigating complex, multi-stakeholder international matrix organizations (aligning global tech teams, central business units, and local country leaders). Analytical Mindset: Highly analytical and fluent in using analytics platforms to derive customer insights and back product decisions with hard data. Languages & Communication: Fluent in English (written and spoken) with concise communication and synthesis skills; French is a plus. Passion: Excited by scalable customer-facing architecture, seamless digita