Director, Margin Optimisation

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 2641 - Director, Margin Optimisation Role Summary and Impact ONE WPP – Vision '30

Join us in shaping the future of our industry with Vision '30 – our ambitious strategy to lead in the AI era. We are revolutionising our business to unlock limitless growth opportunities for our clients and ourselves, built on four core priorities: Collaboration:

Foster unprecedented levels of data collaboration across WPP and partners through WPP Open, turning every channel into a smarter opportunity. Data & Technology:

Leverage our AI-powered Open Intelligence solution, connecting vast data to uncover unique insights, deliver predictive performance and superior brand experiences through our globally consistent DPAM process. Innovation:

Drive true innovation by generating intelligence from trillions of privacy-by-default data points, focusing on the 'why' behind customer behaviour to create unparalleled competitive advantages. People:

Developing future-ready talent involves evolving our focus from traditional media planning to strategic business outcomes, advanced technology and real-time measurable results, as AI increasingly automates media investment by 2030

We empower ambitious experts to deliver extraordinary work by challenging ordinary thinking. If you are passionate about an AI-driven future, thrive in a collaborative and data-centric environment, and are driven to deliver unparalleled growth, we invite you to be part of our transformative journey. WPP Media UK operates as a single client-centric company with a portfolio of go-to-market brands. Wavemaker, EssenceMediacom, Mindshare, and T&P are our agency teams; these house multiple local and global clients. In addition, we have a number of client-specific brands built to service specific clients, including OpenDoor (Amazon), MFG (Google), OpenMind (Nestle), OpenConnect (BT/EE), and Media Futures Group (Google). All of these teams are supported by consistent capabilities, enterprise-level tools and systems, and our market-leading OPEN platform. The Director / Manager, Yield Management for WPP Media UK will be responsible for optimising yield across WPP Media Solutions, contributing to and implementing strategies that drive profitability and growth. This role is integral to supporting the WPP Media UK vision and ensuring commercial excellence. A key aspect of this will involve the management and strategic application of pricing models. Due to the highly analytical nature of this role, this individual will apply deep analytical skills to support commercial and technical projects, leveraging WPP's data and AI capabilities. This includes developing, maintaining, and enhancing robust reporting mechanisms and interactive Power BI dashboards to measure and benchmark performance across markets and products. This role is crucial in ensuring a commercial lens is applied to strategic initiatives from inception to delivery, using analytical insights and commercial levers to drive diligent evaluation, optimise business performance, and ensure ongoing success within the framework of WPP's Vision '30 in the UK market.

Responsibilities

Specific responsibilities include but are not limited to: Contribute to the development and implement yield management strategies that align with WPP Media UK's business objectives and drive net sales growth for WPP Media Solutions. Lead the management and optimisation of pricing across WPP Media Solutions, encompassing both dynamic and fixed pricing models to maximise revenue and market competitiveness. Foster collaboration and best practices amongst yield management professionals and cross-functional teams to ensure effective execution of strategies across the UK market (working with global markets). Collaborate with internal stakeholders (commercial finance/ investment planning/ commercial supply operations) and agency leadership within the UK to identify opportunities for revenue growth and optimisation, leveraging WPP's collective intelligence. Leverage WPP's data and AI capabilities to analyse market trends, performance data, and competitive landscapes specifically for the UK market, informing pricing decisions, revenue forecasts, and strategic adjustments in the context of yield management. Develop and maintain strong relationships with key internal stakeholders, including agency leadership and product teams, effectively communicating yield insights and strategies relevant to the UK. Design, develop, and maintain comprehensive performance dashboards and reports, with expert proficiency in Power BI, to monitor key performance indicators related to revenue, yield management, and pricing performance across UK operations. Identify opportunities for innovation and continuous improvement in yield management processes and systems, actively supporting their implementation in line with WPP's commitment to technology and AI.

Requirements

/ Skills & Experience Proven experience in yield management, pricing management, revenue operations, or a similar analytical role within the UK media or advertising industry. Demonstrable experience with different pricing models, including dynamic and fixed pricing strategies, and their application in a commercial media environment. Strong analytical and problem-solving skills, with a proven ability to interp