Data Planning Manager

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands

that drive growth. Guided by a

Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100.

VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit

www.vml.com and follow along on LinkedIn

#WeAreVML. . Who we’re looking for: We're seeking a highly collaborative , flexible

and enthusiastic Data

Planning

Manager

to join

the

team

who has experience in

supporting

measurement and budget optimisation, test and learn

opportunities , identification of data signals across the journey that can be used to inform audience targeting and media flighting

and

holistic campaign and always on performance

reporting

across owned and earned channels and platform. What you’ll be doing: You will

utilise measurement tools, attribution models, and media mix modelling to produce insightful, actionable campaign reports and optimisation

recommendations in conjunction with the media strategists and analytics teams

Working with Data Scientists, Analysts, and BI specialists to create dashboards and integrate diverse data sources to enable holistic

measurement.

Support the

development

of client briefs into cross-channel digital media plans

by

identifying

data signals across the

customer journeys

to inform audience targeting and media flighting

Utilising

data

to add context and deeper insights to reporting

and ensure analysis is connected back to

the overarching

measurement framework,

targets

and benchmarks

– always bringing the

‘so what?’

Building strong relationships with client stakeholders and internal VML

& WPP

teams to promote, develop, and manage data and analysis deliverables.

Acting as a trusted advisor to clients on all data-related matters, enabling data-driven decision-making.

Presenting regularly to clients and attending client meetings.

Managing a Senior Data Planner to develop their craft in the same areas

What you’ll need: 7+ years of experience in a data function, preferably within an agency environment or a similar role with transferable skills.

Strong understanding of

media measurement, data

principles

and

the

digital marketing landscape

Proven ability to manage projects and work effectively within cross-functional teams.

Excellent communication, organisation, proposal writing, and presentation skills.

Ability to explain complex technical data concepts in a clear and concise manner to non-technical audiences.

Strategic thinking and analytical skills, with

a high level

of numeracy.

Proficiency

in Excel and other data analysis tools.

Familiarity with

Ad tech (DSP/

DMP), Data clean

rooms

and

privacy safe

solutions.

Knowledge of attribution,

experimentation

and MMM measurement techniques

Experience with website analytics and personalisation/testing tools (e.g., Google Analytics,

Amplitude).

Experience with data visualization tools (e.g., Tableau, Power BI) is beneficial.

A proactive, curious, and collaborative approach, with a willingness to learn and push boundaries.

A passion for data and its potential to drive business impact.

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

VML is a WPP Agency. For more information, please visit our website , and follow VML on our social channels via

Instagram , LinkedIn ,

and X .

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Who we are

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.

Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end s