Lead Generation Digital Marketing Strategy

I need a marketer who can turn attention into solid, qualified leads. My priority is lead generation, not vanity metrics, and I’m targeting both B2B decision-makers and B2C buyers. I’m open on channels—you can pull the levers you know will work best—so long as the plan is data-driven and performance-tracked. Here’s what I’m expecting: • An end-to-end strategy that maps audiences, messaging, funnel stages, and conversion points • Campaign build-out (ad assets, landing pages, tracking tags) followed by launch and optimisation • Clear KPIs with weekly dashboards and a concise monthly report summarising results, insights, and next steps If you’ve previously scaled pipelines for diverse audiences and can back it up with numbers, let’s talk about timelines and milestones so we can get moving quickly.