Google Ads for Film craft services

I need a Google Ads specialist who can attract production companies and on-set coordinators that require premium snacks and coffee services for film and TV along with commercial shoots. The single metric that matters to me is the volume of qualified phone calls or direct enquiries that come in from decision-makers at these businesses. My service is niche, so I’m looking for someone who understands how to isolate high-intent, professional-services keywords, craft compelling ad copy, and target only the audiences that matter—producers, line managers, and studio facilities managers rather than the general public. Geographic targeting should remain flexible; most productions move around, so radius or location groupings may change week to week. Please build everything inside my existing Google Ads account, set up call extensions, and ensure conversion tracking is firing correctly in Google Analytics. A short campaign report each week is enough; I mainly want to know spend, calls generated, and your optimisation moves. Deliverables: I currently have some ads running but they aren’t performing and I’d like to understand why. • Campaign structure (search only) ready to go live, including ad groups, ads, and negative keywords • Call and enquiry tracking fully tested • One-page optimisation plan for the first 30 days If you have run lead-gen campaigns for other professional services and can demonstrate strong cost-per-lead numbers, let’s talk.