Singapore PR Ads & SEO

I need a performance-minded marketer to tighten every part of our digital funnel for a boutique immigration consultancy that helps foreigners secure Singapore Permanent Residency and Citizenship. Here is what I want to get done right away: • Paid traffic: Build, structure and refine campaigns on Google (Search & Display) as the primary channel. For Facebook we will run supporting campaigns with Engagement as the core objective—think carousel posts, testimonial videos and Q&A sessions that spark comments and shares from prospects evaluating PR pathways. • On-page SEO: Audit the existing site, map keywords around “Singapore PR application”, “citizenship approval rate”, and related long-tails, then rewrite meta tags, headers, internal links and schema so each high-intent page is search-friendly and conversion-ready. • Blog & SEM content: Plan and produce authoritative articles (800–1,200 words each) that answer common applicant questions, weave in our key phrases naturally, and can double as lead magnets for remarketing lists. • Social strategy: Lay out a simple calendar that aligns Google Ads, Facebook posts and blog launches so we always have fresh, relevant touch-points for prospects at every stage of their research. Key acceptance criteria 1. Ad sets go live with clear naming conventions, granular location targeting set to Singapore, and conversion tracking connected to our enquiry form. 2. Each web page scores green on Yoast (or equivalent) for the chosen focus keyword and passes a Core Web Vitals check. 3. First three blog posts delivered in editable Google Docs, optimised for featured snippets and ready for WordPress upload. 4. A one-page social calendar (G-Sheet) mapping content, spend and KPIs for the next 30 days. If you have current experience running Google Ads and polishing on-page SEO for regulated or B2C professional services, this brief should feel straightforward. Let’s discuss your approach and timeline to hit the ground running.