Dental & Aesthetic Google Ads Leads

My clinic operates two distinct service lines—comprehensive dental care and minimally-invasive aesthetic treatments—and I want each to shine in its own Google Ads campaign. The single metric that matters is qualified treatment bookings; every click should move a prospective patient toward reserving a chair or treatment slot. Scope of work You will build and manage two parallel campaign structures—one dedicated to dental, the other to aesthetic—so budgets, keywords, and creatives never compete for attention. Search will be the core channel, but I’m open to Display or YouTube extensions if they prove cost-effective. Please configure full conversion tracking (call tracking and web forms) in Google Ads and, when helpful, Google Analytics 4 so we can see a clean cost-per-booking figure for each service line. Deliverables • Campaign architecture for Dental and for Aesthetics (ad groups, keywords, negative lists, extensions) • Compelling ad copy aligned to each service’s USP, compliant with Google’s healthcare policies • Conversion tracking setup and verification of accurate data flow • Weekly performance report highlighting CPL, ROAS, and next optimisation actions • Ongoing bid, creative, and keyword optimisation to keep bookings growing and costs shrinking Acceptance criteria A lead counts only when the visitor schedules a treatment through our booking form or tracked phone call. I consider the engagement successful when both campaigns hit an agreed-upon target cost per booking while maintaining lead quality. If you’re confident you can engineer profitable growth inside Google Ads’ ecosystem, let’s discuss timelines and the initial launch plan.