Travel Directory Website Growth & Monetization Specialist – SEO, Research, Scraping & Business Development

# Job Title: Travel Directory Website Growth & Monetization Specialist – SEO, Research, Scraping & Business Development ## Job Overview We are looking for a results-driven individual or small team to help build and grow a travel directory and deals website inspired by TripAdvisor and other successful travel platforms. The goal is to create a website where travelers can discover hotels, tours, attractions, activities, restaurants, transportation, travel deals, and local experiences. The website should generate revenue through affiliate commissions, sponsored listings, featured placements, advertising, and paid business subscriptions. We are looking for someone who can do more than build a website. You must be able to research the market, collect and organize travel business information, create SEO-friendly content, attract traffic, and approach businesses to generate paying customers. **The initial focus will be on Israel tourism and activities, with the opportunity to expand into additional destinations.** ## Scope of Work ### 1. Website Development & Setup - Help plan and develop a professional, mobile-friendly travel directory website. - Build a homepage with destination search, categories, featured deals, and recommended activities. - Create individual pages for hotels, attractions, tour operators, activities, restaurants, and travel services. - Add search and filtering by destination, category, price, and activity type. - Include business submission and claim-your-listing functionality. - Create options for free, premium, and sponsored business listings. - Integrate booking and affiliate links to established travel platforms. - Ensure the website is designed for SEO, speed, and future expansion. ### 2. Competitor Research & Data Collection - Research successful travel websites, directories, and competitors. - Identify their traffic sources, SEO strategies, categories, and monetization methods. - Scrape or collect publicly available information about hotels, tour operators, attractions, and activities, while respecting website terms and applicable privacy laws. - Identify business names, websites, contact information, locations, descriptions, and relevant services. - Organize collected information into a structured database. - Identify businesses that could benefit from additional exposure and leads. ### 3. SEO & Organic Traffic Growth - Conduct keyword research and identify high-traffic, low-competition opportunities. - Build SEO-friendly destination, category, attraction, and business pages. - Create original, useful content targeting travelers searching for things to do and places to visit. - Optimize page titles, descriptions, headings, internal links, images, and structured data. - Build quality backlinks through relevant travel websites, blogs, partnerships, and outreach. - Set up Google Analytics and Google Search Console. - Develop a strategy to rank individual destination and activity pages on Google. - Monitor rankings, organic traffic, and conversions. We are interested in sustainable, white-hat SEO—not spam backlinks or automated mass-produced pages. ### 4. Affiliate Marketing & Revenue Generation Research, apply for, and integrate relevant affiliate programs, including: - Tripadvisor - Viator - GetYourGuide - Booking.com - Expedia - Hotels.com - Other relevant hotel, flight, tour, and travel providers.

Responsibilities

- Add affiliate links to relevant hotel, tour, and attraction pages. - Create destination guides and travel deal pages that encourage bookings. - Track clicks, referrals, and conversions. - Identify opportunities for exclusive travel deals and promotions. - Recommend additional affiliate partners and revenue opportunities. ### 5. Business Outreach & Customer Acquisition This is a major part of the position. You will be responsible for finding businesses that could become paying customers of the directory. Tasks include: - Scrape and research travel businesses and build prospect lists. - Find business owners, managers, and marketing contacts. - Contact businesses through cold calling, email, LinkedIn, and other methods. - Explain the benefits of being listed on our platform. - Offer premium listings, featured placements, sponsored articles, and advertising. - Book qualified meetings with interested business owners. - Follow up with prospects until they become paying customers. - Maintain a CRM with contact history, meeting status, and sales results. ### 6. Monetization Products to Sell The website will offer several revenue opportunities: - Free basic business listing. - Premium business listing. - Featured placement in destination and category pages. - Sponsored articles and travel guides. - Featured deals and promotions. - Monthly advertising packages. - Exclusive offers and promotional campaigns. - Qualified customer leads for tour operators and travel businesses. You should help recommend pricing and packages that businesses will be willing to purchase. ### 7. Email Marketing & Automation - Build an email subscriber list. - Create weekly travel deals and destination newsletters. - Set up automated email follow-ups. - Create lead capture forms. - Use GoHighLevel (GHL) or a comparable CRM to manage business prospects, meetings, and customer follow-ups. - Develop a system to encourage repeat visits and bookings. ## Required Experience We are looking for someone with experience in several of the following areas: - WordPress website development. - Travel directories, listing websites, or marketplace platforms. - SEO and organic traffic growth. - Web scraping and data research. - Affiliate marketing. - Google rankings and backlink building. - Lead generation and cold outreach. - Appointment setting and business development. - Email marketing and CRM automation. - GoHighLevel experience is a plus. You do not need to be an expert in every area, but you must be able to take ownership of the project and deliver measurable results. ## Compensation – Performance-Ba