HALLOWEEN SEASON CAMPAIGN

E-COMMERCE SPECIALIST: HALLOWEEN SEASON CAMPAIGN Project Overview We are seeking an experienced E-commerce Specialist to prepare and manage our Shopify store for the upcoming Halloween season targeting the U.S. market. We are looking for a proactive professional who can contribute strategic ideas, conduct market research, manage store operations, test products, and support online advertising. Key Responsibilities Product & Market Research Research seasonal Halloween trends and consumer interests within the U.S. market. Identify high-potential seasonal products, niches, and items suitable for testing. Perform competitor analysis regarding pricing, product positioning, and special offers. Track seasonal demand shifts and market trends continuously. Shopify Store Management Oversee day-to-day management and updates on the Shopify store. Upload, organize, and merchandise Halloween inventory collections. Optimize product titles, descriptive copy, visual assets, and overall category presentation. Enhance the customer journey, conversion paths, and overall user experience on product pages. Advertising & Marketing Support the setup and execution of Meta (Facebook and Instagram) ad campaigns. Assist with Google advertising initiatives when strategically relevant. Formulate distinct marketing angles and messaging for seasonal merchandise. Test target audiences, creative variations, hooks, and promotional offers. Track campaign metrics including traffic, conversions, ad spend, and sales performance. Optimization & Growth Identify winning products and high-performing campaigns to scale. Analyze data to determine necessary pivots for underperforming assets. Recommend adjustments to creatives, store layout, or marketing strategies throughout the season.