On-Page SEO, Blog Writing, Lead Ads

I need the on-page side of my website tightened up, then supported with fresh, informative blog articles and a Google Ads campaign aimed squarely at generating leads. First, run a detailed on-page audit: check title tags, meta descriptions, header hierarchy, internal linking, schema markup and page-speed issues. From that audit, implement every fix and document what was changed so it’s easy for me to track progress in Google Search Console and Analytics. While those pages are being optimised, begin building a content calendar and supply well-researched, 800–1,000-word informative articles that answer real search intent. Each post should include relevant keywords, a compelling headline, at least one royalty-free image, and an internal link strategy that supports the target page. With the site in shape and new content flowing, set up (or overhaul) my Google Ads account. qualified leads, so structure tight search ad groups, write high-converting copy, add extensions, connect proper conversion tracking through Google Tag Manager, and be ready to adjust bids and negatives as data rolls in. Deliverables • Comprehensive on-page audit + implementation report • Four SEO-optimised informative articles per month • Fully configured Google Ads campaign focused on lead generation Acceptance criteria: improved on-page health scores confirmed by standard tools, and lead volume / cost-per-lead benchmarks agreed before launch. Include similar case results and an outline timeline in your message so I can move quickly.